Digging Retail Store Names further, this is often the very fact that, anywhere within the world, the buyer’s inclination towards Online and mobile shopping is essentially because these platform offer great convenience, speed, and ease to use, while obsolete brick and mortar fails to offer an equivalent . this is applicable to India too. Besides, Indian industry has also seen major disruptions by eCommerce thanks to all the technological interventions and heavy discounts being offered on shopping through online or mobile. These all factors severely impacted brick and mortars and posed a threat to the offline businesses.
However, to resolve the matter of inappropriate whopping online discounts, Retailer’s association of India (RAI) approached the govt of India repeatedly , and as a results of that the policy to manage the eCommerce trade is now under pipeline. But, that’s not the sole tool for offline retailers to face them established in such a cut throat competition, they actually need to get on war-foot to face such challenges, which is merely possible by the adoption of leading edge technology.
Now, we should always also analyze the opposite factors as advantage or disadvantage for Online and offline retail. If the web platform has a plus in sort of “ease of shopping”, brick and mortar has a good more special advantage- having face to face interaction between customers and its associates, which is rare for other channels.
Tips for Generating Effective Retail Store Names
Keep it Simple
It is one of the best practices that you can utilize while trying to find retail store names. The short and snappy retail business names are always effective because the audience can easily pronounce them and memorize. Besides that, you can put that name on every major campaign or homepage effortlessly. However, it is not that easy to find the names because other creative people think the same and know these tactics. There are thousands of retail businesses in this industry with exciting names. If you want to be among them, you need to work on these strategies.
You can try a combination of simple words that rhymes with each other and portrays your retail business essentials. For instance, Snack Shack can be a great example of that strategy.
You can also change the simple word or use the one that is not existing. For instance, the famous worldwide brands such as eBay, Google, or Skype took their names from using this strategy. None of the words mentioned above have an actual meaning in any language, but as they grow, more and more people started to recognize the business name without even knowing its meaning.
Trying out personal names can be a good idea too. If you are a retail store that sells dog food or such things, it would be great if you name your business after your pet. Using your name is another strategy that can be used in this sense. It is easier for customers to identify your retail store if you used your name on the personal brand.
Make a Difference
At this stage, you need to do market research about your competitors and analyze their retail business names. Try to identify why they used that name and come up with the idea that it is entirely different from that. The challenging part here is to find those words because they should match your business’s niche and increase brand awareness. For instance, if you are a retail business that focuses on technology products, there is a high chance that the competitors use a combination of words such as technology or electronics in their retail business names. Analyze them and try to find more appealing and unique business names for retail stores.
Effect on Online Presence
Once you have some ideas about retail store names that you can use, the next step should be to consider the online presence and how it can affect it. Most businesses would like to take dot com while choosing domains. However, keep in mind that it is the most used TLD (top-level domain) name. It is crucial to have a custom domain name that sends a positive message about your business and includes the initial name. The online presence is vital for the success of current retail stores, so, this decision should be well thought out just like finding the retail store names in the first place. It is better to do a little market research about available names and choose the unique one. If your domain name overlaps with another provider, the customers will confuse them, and as a result, you might lose potential audience and money.